I think that cliches may make use of some general cultural knowledge that everyone should know, or at least your target audience should. I think that if you use a cliche appropriately it can convey information effectively.

Bad example, do not say “it is as useful as tits on a bull” to me because I have an ungodly fear of anything that has to do with farms… mostly because of crazy sayings like that.

And thanks. I feel all warm and fuzzy inside.

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I don’t think a cliche is a way of making a complex idea understood using few words .. wouldn’t that be a slogan? Either way, cliche only serves to remove emotion from a statement or make it vague when you’re too lazy to describe something in your own words. If it automatically pops into your head, doesn’t that mean you’re speaking without thinking?

Is “being Jewed” actually a cliche? I prefer “Heebed,” personally, because Adam Contardo used to say it all the time and he was one silly bastard. Also, I did not like Merchant of Venice, beause there was not enough dying.

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